Sunday, December 06, 2009
Airspeed Releases White Paper at ICAS - Flying New Media and Social Media Riders
Download a free copy of the white paper by clicking HERE .
In connection with my appearance on the new-media panel at the ICAS convention, I launched a white paper.
As you know, I’m all about new-media types getting media ride seats at airshows and otherwise. If you’re an Airspeed listener/viewer, you know what new media and social media can do with audio, video, and other content generated from these rides. You know how this medium can go places and achieve depth of storytelling that traditional media hasn’t even heard of. For you and me, it’s a no-brainer to put a new-media rider up in the aircraft. But it doesn’t help to preach to the choir.
There are airshow performers, organizers, and sponsors who need good info about what new media and social media are in the first place. And then they need a concise statement of the benefit of flying new-media personalities. What it can and can’t do. And how to vet a potential new-media rider.
So I wrote up this little white paper. I brought 35 copies of the white paper to the presentation (all I could put together in the time I had) and they went like hotcakes. I’m very pleased about that.
For those who wanted a copy but didn’t get one, please click on the link above and download the document.
And for those who find it helpful, stay subscribed. It’s probably going to go through several more iterations as I come up with new or better thoughts and revise it. And, if you have suggestions or want specific topics covered that aren’t in the document now, please leave comments on this post and I’ll take them into consideration as I update the document.